Are you offering your patients the “wow experience”? As a dentist, I am always looking to grow my practice and attract and keep as many new patients as I can.
Unfortunately, the fact is that as dentists, we are so focused on our technical skills while we perform our craft that we lose sight of one of the most important issues on the “business” side of dentistry — that is, delivering the “wow experience.”
Consider this: You spend a half hour with a new patient, treating tooth No. 14 with a MOD bonded filling. You carefully excavate the decay; skillfully prepare the tooth with perfect cavosurface margins; etch, prime, and place adhesive and composite; and cure for the appropriate time period. You spend a great deal of time creating a beautifully artistic representation of occlusal anatomy. After perfecting the occlusion, you even place secondary grooves in the marginal ridges. Then you polish like you’ve never polished before. You’re proud of the artistic piece that you have created. And you’ve provided a tremendous service to your patient.
When your patient leaves the office and reports back to family and friends, is he or she going to tell them how wonderful your secondary grooves are? More likely, what they will say is, “I had a filling today, and it hurt so much!”
However, my goal as a dentist is to have my patients say, “I went to the dentist today for a filling, and it didn’t hurt at all! My dentist really cares about my comfort; you should go there too!”
What patients remember is the very beginning of the appointment — the dreaded injection. If you anesthetize your patients painlessly, you will be considered a painless dentist. After all, once your patient is numb, you are practicing painless dentistry. But if you hurt the patient during the injection process, you are no longer considered a painless dentist.
Now, you can deliver the “wow experience” with the DentalVibe Injection Comfort System, currently in its second generation. According to Dr. Joe Blaes, editor ofDental Economics, “It’s the ‘wow experience’ that will truly grow your practice.” (January 2011 Dental Economics)
This patented, award-winning device uses revolutionary VibraPulse technology to send soothing pulsations deep into the oral mucosa. This stimulation is picked up by the submucosal nerve receptors, sending a message to the brain, effectively closing the neural “pain gate,” allowing for the comfortable administration of intraoral injections.